E-commerce storeMedical apparelSaudi Arabia
Medical apparel store in Saudi Arabia
A Salla storefront for scrubs and lab coats with distinct category and product content.
Choosing a garment before a style
A shopper browsing women’s scrubs has a different starting point from one looking for a lab coat. I organised the Salla shopping experience around garment type before asking customers to compare individual styles.
That distinction also guided SEO. A broad term such as men’s scrubs belongs with a selection of products. A specific style belongs on its own product page, where fit, fabric and sizing help the shopper decide.
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