Platinum Lenses — optical lens brand website

Overview

Platinum is an Egyptian optical lens manufacturer with 20+ branches and millions of customers. The site serves two audiences: consumers looking for the right lens, and partner optical shops.

What I did

• Structure around user needs: technology, vision solutions (presbyopia, single vision) and protective coatings.
• An SEO blog answering common searches (computer glasses, sports glasses, contact lenses).
• Tools and warranty activation to increase engagement and capture customer data.
• An optician portal and a link to the Platinum Plus line.
• Trust signals: ISO certifications, branch and customer numbers.

Results

• +000% organic traffic growth
• 00 articles on page one
• 00 warranty activations per month